Commercial & Growth Kickoff 2022
INSPIRE the Commercial & Growth teams with vision & opportunity
LEAD with customer journey & value
ALIGN around a single go-to-market engagement approach
EMPOWER leaders to guide & coach their teams
Attendees will leave with a clear understanding of…
CONVERGE – the what, why, how & when
GO-TO-MARKET motions & where to go for resources post-event
AGENDA
SPEAKERS
Ali Hyatt
GM Provider Commercialization & Marketing
Brendan O'Grady
Chief Commercial & Growth Officer
Dan Olson
SVP Provider and Payer Solutions
Deb Muro
Chief Information Officer | El Camino
Frank McGillin
CEO The Clinic
Jody McCloud-Missmer
Behavioral Health Administrator St Luke's
John Jesser
GM Strategic Accounts
Katie Ruigh
SVP Product Management
Kyle Humphrey
VP Sales Marketing | NeuGen
Serkan Kutan
Chief Technology Officer
Session A
GTM Motions Process Deep Dive & Case Study Application
In this session, your peers will share how they successfully progressed customer opportunities by applying impactful selling motions and value orientation. There will be both Health Systems & Health Plans case study examples, and we will map the motions and process to the new Customer Engagement Framework being launched on Wednesday during the General Session.
In this session, your peers will share how they successfully progressed customer opportunities by applying impactful selling motions and value orientation. There will be both Health Systems & Health Plans case study examples, and we will map the motions and process to the new Customer Engagement Framework being launched on Wednesday during the General Session.
- Greg Wolfe - Learning Experience Designer
- Susie Patrick - Commercial Strategy & Operations Consultant
- Tim Palmer - Director, Commercial Enablement
Session B
Competitive Gaming
In this session, you will be asked to put yourselves in the shoes of a competitor and genuinely think like them to uncover hidden weaknesses and anticipate future moves. By identifying what our competitors’ future strategy may be, we can anticipate future industry-wide scenarios, and have better reactive and also proactive response strategies.
In this session, you will be asked to put yourselves in the shoes of a competitor and genuinely think like them to uncover hidden weaknesses and anticipate future moves. By identifying what our competitors’ future strategy may be, we can anticipate future industry-wide scenarios, and have better reactive and also proactive response strategies.
- Abby Hennen - Sr. Analyst, Market Insights
- Amanda Howard - Sr. Manager, Market Insights
- Eura Myrta - Sr. Analyst, Market Insights
- Vera Borislavova - Director, Market Insights